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This site has the following on the web page, "Specialist Fabricators of Steel Narrowboats by Personal Commission." Our analyzers observed that the web site also said " Quality, Craftsmanship and Individuality." The Website also stated " To Mel Davis Boatbuilders! Were sure you appreciate the skill, craftsmanship and experience required to produce bespoke narrowboats of such fine quality. Individuality of design; so you can understand why a Mel Davis. Narrowboat shell is so sought after. Read more about Mel Davis Boatbuilders. Browse our extensive photo gallery. We look forward to meeting you,." The website's header had narrowboat shell as the most important keyword. It was followed by narrowboat builder, narrow boat builder, and narrow boat builders which isn't as ranked as highly as narrowboat shell. The next words the site uses is narrow boats. narrowboat fabricator was also included and might not be viewed by search engines.